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Design Philosophy

Less is more

I believe that the design and layout of a website should be attractive yet simple and unobtrusive. The design should never detract or distract from the content of your website. Particularly in the last five years I've found many website designers have lost sight of the importance of content over presentation. If they designed the 'yellow pages' on the same philosophy, you would need a crane to haul your copy around.

Search Engine Philosophy

Research is the key

The internet in general and search engines in particular offer an entirely unique marketing tool - in no other media is it possible to research your market so thoroughly. Yet this is exactly the step that most search engine marketing programs neglect. I found an excellent example of the value of proper search market research while working on the CMR website; the company specializes in replica vintage motorcycle racing frames, and we discovered in the course of online market research that the term 'motorcycle vintage racing' was then used much more frequently than the term 'vintage motorcycle racing' - by a factor of 9:1! If you could reach 9x more clients by changing the word order in your sentences, wouldn't you be interested in knowing that? That is just one example of how proper research of your search engine market can be very valuable.

Search Success Engineered

Search Engine Consulting Services

by Andrea Goodman

Visit Search Success Engineered for more information on promoting your website through search engines
Please visit my new Search Success Engineered website for more information on making your site successful with search engines! www.searchsuccessengineered.com



If you have any questions about AG Web Services please email: info@agwebservices.com



Please note: AG Web Services is NOT affiliated with the Assemblies of God nor with the agricultural industry.






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