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About AG Web ServicesDesign PhilosophyLess is moreI believe that the design and layout of a website should be attractive yet simple and unobtrusive. The design should never detract or distract from the content of your website. Particularly in the last five years I've found many website designers have lost sight of the importance of content over presentation. If they designed the 'yellow pages' on the same philosophy, you would need a crane to haul your copy around.
Search Engine PhilosophyResearch is the keyThe internet in general and search engines in particular offer an entirely unique marketing tool - in no other media is it possible to research your market so thoroughly. Yet this is exactly the step that most search engine marketing programs neglect. I found an excellent example of the value of proper search market research last year working on the CMR website; the company specializes in replica vintage motorcycle racing frames, and we discovered in the course of online market research that the term 'motorcycle vintage racing' is used much more frequently than the term 'vintage motorcycle racing' - by a factor of 9:1! If you could reach 9x more clients by changing the word order in your sentences, wouldn't you be interested in knowing that? That is just one example of how proper research of your search engine market can be very valuable.
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