CANADA and the INTERNET:
2015 Stats and demographics
Website owners often want to know more about how Canadians use the internet; in an effort to connect with readers, customers and clients. Here are a few facts I think you'll find helpful.
Canadians are digitally savvy - they are mostly confident internet users.
Privacy and security are very important to Canadians (yes politicians, we are very concerned about Bill C-51)
Canadians are making purchasing decisions by doing online research (that means search engines!) more often than by relying on the opinions of friends... that's BIG!
How often are Canadians on the internet? Most are now online daily!
There are demographic distinctions in that statistic above - details below.
I hope those small insights into how Canadians use the internet will be helpful to you in updating, building or planning your website.
SOURCE: Google Consumer Barometer - https://www.consumerbarometer.com/en/
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